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Slidell Rocks Climbing Gym is a boutique indoor rock climbing gym that aims to establish a community culture among local climbers.To better position Slidell Rocks to maintain an ongoing appeal and to attract new members, we crafted a visual identity concept and applied it to stationery, printed materials, and a website design.
Slidell Rocks’s public image was suffering, due largely to a lack of cohesiveness across their brand. We knew their brand image and reputation could be spruced up by showcasing more of the company’s personality, which aims to be a friendly, welcoming, and exciting environment.
The overall goal was to boost Slidell Rocks’s public image and to elevate their style to connect with a wider audience. We went with bold colors and patterns to mimic the bright colors of the climbing holds, marking tape, and walls, and on a more symbolic level, reflects the bold, daring spirit of the sport itself.