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Slidell Rocks

Identity & logo design, a new website, and print collateral for a rock climbing gym.

The Project

Slidell Rocks Climbing Gym is a boutique indoor rock climbing gym that aims to establish a community culture among local climbers.To better position Slidell Rocks to maintain an ongoing appeal and to attract new members, we crafted a visual identity concept and applied it to stationery, printed materials, and a website design.

The Scope

Branding and Identity Design
Website Design
Illustration

Rock Gym Branding Design

The Old Brand

Slidell Rocks needed a brand overhaul.

Slidell Rocks’s public image was suffering, due largely to a lack of cohesiveness across their brand. We knew their brand image and reputation could be spruced up by showcasing more of the company’s personality, which aims to be a friendly, welcoming, and exciting environment.

Rock Gym Old Website
Rock Gym Website Design

The Full Brand Redesign

A Brighter Image

The overall goal was to boost Slidell Rocks’s public image and to elevate their style to connect with a wider audience. We went with bold colors and patterns to mimic the bright colors of the climbing holds, marking tape, and walls, and on a more symbolic level, reflects the bold, daring spirit of the sport itself.

Rock Gym Branding DesignRock Gym Branding Stationery DesignRock Gym Business Card DesignRock Gym Book Cover DesignRock Gym Membership Card DesignRock Gym Branding GuideRock Gym Website Design

Ready to start your project?

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